Ecotour Guiding in China:
Implications from literature
3rd World Ecotourism Conference WEC2011
3rd – 5th October 2011
Preah Sihanouk Province, Cambodia
Dr. Alan Wong
School of Hotel & Tourism Management
Hong Kong Polytechnic University
Phone: (852) 3400-2290
Ecotour Guiding in China: Implications from literature
In 2009, China National Tourism Administration (CNTA) launched the “Year of Ecotourism for China”. It indicates that ecotourism is getting the attention from the Chinese government. According to the Deputy Chief of CNTA, the objectives are to build an eco-civilized society, to coordinate sustainable development, to increase the promotion of ecotourism products, to promote sustainable and energy saving management in tourism industry (Xinhua, 2009). Coincidentally, the 13th International World Federation of Tourist Guide Associations Convention (WFTGA) in 2009 was also dedicated to the theme: “Ecotourism: the Tourist Guide’s role”. The development of ecotourism in China prompts a need for more research to guide the practice and professionalism of ecotour guides. Ecotour guiding as a research theme has received little attention (Black, Ham, & Weiler, 2001; Weiler & Davis, 1993; Weiler & Ham, 2002). Currently, there is little research on ecotour guiding could be found with reference to the Chinese context (Haung, Hsu & Chan, 2010; Wong & Bauer, 2011). A review of literature in English and Chinese indicated that there is a need to carry out a study with a conceptual framework. The study will focus on the ecotour guides, but other stakeholders will be included as they are part of the tourism system (Black & Crabtree, 2007; Hu, 2007; Song 2005). In terms of methodology, a multi-method approach will provide a more comprehensive understanding of the phenomenon. In addition, it is appropriate to take an exploratory approach with focus on certain region in China (Ma, 2009).
Key Words: Ecotour Guiding, China
Black, R., and Crabtree, A. (2007). Stakeholders’ perspective on quality in ecotourism.. In R. Black & A. Crabtree (Eds.), Quality assurance and certification in ecotourism (pp. 136-146). Cambridge, MA: Wallingford: CABI Publication.
Black, R., Ham, S., & Weiler, B. (2001). Ecotour guide training in less developed countries: Some preliminary research findings. Journal of Sustainable Tourism, 9(2), 147-156.
Hu, W., (2007). Tour Guides and Sustainable Development: the Case of Hainan, China. Unpublished PhD thesis, University of Waterloo, Ontario, Canada.
Huang, S.S., Hsu,.C., & Chan, A. (2010). Tour guide performance and tourist satisfaction: A study of the package tours in Shanghai, Journal of Hospitality & Tourism Research, 34(1), 3-33.
Ma, B. (2009). Ecotourism in China: Literature review and essence exploration (in Chinese). Tourism Science, 23(1), 1-6.
Song, R. (2005). On stakeholders of ecotourism: With China as an example (in Chinese). China Population, Resources and Environment, 15(1), 36-41.