THE INAPPROPRIATE BEHAVIOR OF TOURISTS IN HISTORICAL ATTRACTION: A CASE STUDY OF MONUMENT SITE IN PHRA NAKHON SI AYUTTHAYA HISTORICAL PARK, CHANGWAT PHRA NAKHON SI AYUTTHAYA.
Supaporn Suksileung1, Rakchanok Koto2, Apiradee Suantan1 Chwit Attasat1, Arin Ngamniyom1*, Satiya Mingwong3
1 Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University, Bangkok
2 Biology Department, Faculty of Science, Srinakharinwirot University, Bangkok
3 School of Tourism and Hospitality Management, Suan Dusit Rajabhat University, Bangkok
The aim of this research is to study the inappropriate behavior of tourists – including both the behavior of tourists as well as the effects and awareness of those effects – at the historical attraction of Phra Nakorn Si Ayutthaya Historical Park. Study areas, which represent historical heritage destinations, comprise 10 placeses. There are 417 data samples provided by park officials, related organization executives or officers, and both Thai tourists and tourists from other countries who traveled to the areas. The data were collected by applying 3 tools: 1) questionnaires for organization executives or officers; 2) questionnaires for Thai’s tourists and other countries’ tourists; and 3) observation forms for tourist behavior.
Research results revealing tourists’ inappropriate behavior by using these questionnaires and the behavioral observation forms was congruent. Namely, the most common inappropriate behavior by tourists was impolite dress or clothing identified in 15.24% questionnaires as compared to 45.92% identified by observation. In relation to cause, these findings show an average 38.13% of tourists do not know that traveling or sightseeing in the Phra Nakorn Si Ayutthaya Historical Park is subject to laws & regulations. While a majority of tourists notice the signboard bans or notice board bans, tourists’ understanding of those messages is 44.8% on average. Significantly, the basis for the adverse effects of inappropriate behavior of tourists can be identified in 2 aspects: 1). An exceptional morality and ethics, as well as fine Buddhist ways or traditions; and 2). Archeological sites and objects or material, including environmental works of art, in those archeological sites. In addition, the findings of this study reveal that most tourists are moderately (1.81 ±0.698) aware of the impact of inappropriate behavior to these locations, which is another reason that tourists still violate laws or act inappropriately while visiting into these archeological sites.
Keywords: Inappropriate Behavior, Historical Attraction, Archaeological Site, Phra Nakhon Si Ayutthaya
Corresponding author: Dr. Arin Ngamniyom, e-mail: email@example.com