Profile: Mr. Jose Ramapuram
Director – Marketing
Orange County Resorts & Hotels Ltd., India.
Jose heads the Marketing function of the family owned Orange County Resorts as Director-Marketing. He lives in the southern Indian city of Bangalore, but finds spiritual sustenance amidst the splendid isolation of the resorts that allow him to commune with his beloved rural landscape and its people.
A rustic upbringing in a large family with upright, yet inclusive values, was influential in building the character of a man who has a deep and abiding love for nature and different cultures.
Jose firmly believes that every brand must influence the ecosystem it operates in. Through the Mission Statement of Orange County Resorts - ‘Providing exquisite holiday experiences while preserving the purity of nature and culture of the land’- the brand is positioned perfectly to deliver authentic and sustainable travel experiences.
The concept of Responsible Tourism was a natural extension of the brand’s Mission Statement, and Orange County Resorts has been among the pioneer resort brands in India to have drafted and published its Responsible Tourism Policy in 2007. Through the Mission Statement and Responsible Tourism Policy, Jose has been able to integrate an environmental and cultural conscience within the company’s business philosophy. Proof of the pudding lies in the recognition of Orange County, Kabini which was selected for the National Award for ‘Best Responsible Tourism Project 2010’ by the Ministry of Tourism, Government of India.
Pride of place in Jose’s innovation goes to his pet Responsible Tourism Initiative, Lifescapes, a fortnightly photo-essay on nature and culture, with over 43,000 subscribers, that won the World's Leading Online Tourism Marketing Campaign award – by World Travel Awards in 2010.
With over ten years of experience in marketing experiential holidays in the domestic and international markets, Jose Ramapuram strongly believes that the future of luxury travel is in delivering authentic experiences, which blend with their natural and social environment.